Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 5221 Officer Shandrell Holcombe (below) led a segment on how to handle a traffic stop if you have a concealed carry permit and a firearm in the vehicle. Hundreds viewed on Facebook Live. That challenge has been very public since the 2014 fatal shooting of Michael Brown in Ferguson, Mo. Amid Black Lives Matter protests, police departments across the country have come under scrutiny for their policies. As a result, patrol officers have become the target of execution style murders. Journalists find themselves in the middle as they attempt to cover both sides objectively. Powell said the series provided a good opportunity to bridge that gap while providing valuable information to the public. “No matter how often we do safety stories, peo- ple always need a reminder. It may seem like common knowledge to us, but with our viewers, some may be hearing it for the first time,” she said. “Also, in this age, it was a good opportunity to show a positive relation- ship between the media and first responders. That rela- tionship can often be interpreted as strained.” Sgt. Randle Ballenger contacted WYFF last spring about a series covering the “100 Deadly Days of Sum- mer” – the period between Memorial Day and Labor Day when students are on break, families plan vaca- tions and an increase in drinking and driving typically occurs. “Our idea was to partner with a news agency to do some stories and provide statistics as we went,” Ballenger said. “It took off and has really grown to a citywide project that WYFF called 4 Your Safety. Their producers liked the way we were presenting positive messages. We approached it with the idea that we could write one seatbelt ticket or target 40,000 people through the 4 Your Safety campaign.” The partnership paid off as there were no sum- mer traffic fatalities in the City of Greer. WYFF then ramped up its safety reminders on the first day of school in Greenville County. “We did live spots every 20 minutes to remind peo- ple about school zones and to slow down. This was the first year I can remember that we didn’t have any colli- sions on the first day of school,” Ballenger said. That’s when WYFF took a programming risk in the interest of viewer education and decided to continue the series at least through the fall under 4 Your Safety. Dedicating airtime and resources to a non-investigative series showed producers believed in the series. “It is actually very rare, however, we consider this a franchise,” Powell said. “In a franchise, an anchor or reporter has a little more freedom on the type of stories they do, but it all centers around one idea.” With safety as that idea, Powell filed nearly three dozen stories by the end of 2016 on such topics as seat belt use, speeding, the K9 units, driving while using prescription medicines and active shooter training.